Lena BaudoSep 13, 20184 minThe Urge for Marketing Ethics2018 has seen a series of unethical marketing practices and communication fails leading one to wonder what ethical marketing practices...
Lena BaudoDec 8, 20173 minWords or Visuals for your Marketing Communication?This Fall, I switched from consulting to teaching Marketing Principles at the BPP University in London. It was quite a learning...
Lena BaudoAug 6, 20173 minWhy I Left Google to Work with StartupsAfter several years and roles at Google, leaving this atypical company was not an easy choice to make. Going back a "few" years to when I...
Lena BaudoJan 18, 20123 minMobiAdvanced’s Oscar Moreno on Mobile Payment GrowthMobile payment usage has been growing year on end worldwide. Opinno interviewed mobile payment provider MobiAdvanced’s CEO and Founder...